The number of people using Facebook, and hence the potential audience for your ads, is huge. By using very targeted ads you can reach exactly the people you want to get in contact with and don’t waste money on broad audiences that might not be interested in your product. Moreover, the performance of Facebook campaigns is highly measurable and therefore continuous optimisation is possible.
Do I need to have a Facebook Business Page for Facebook Ads?
No, you don’t need to have a Facebook Business Page to be able to advertise on Facebook. However, if you advertise without having a Facebook page you will have a smaller choice when it comes to placements, formats and goals of your Facebook ads. Therefore we strongly suggest that you create a business page - or we can set it up for you.
What do I need to have to advertise on Facebook?
A clear business goal is key to any advertising campaign, therefore you should know what you want to achieve and who you want to reach. If you want us to manage your Facebook campaigns for you, we also need photos or videos that we can use in the ads. If you are unsure which material to use, we can assist you with that.
How will you gain access to our existing Facebook Business Manager?
To gain access to your account you only need to add us as a new “Advertiser” in the access settings of your account. You can find this option under “Ad Account Settings” - “rolls for this account” and add a new person
Will I still have access to our Facebook Business Manager?
Yes, Facebook offers an option which enables us to request access to your account. This way the account stays with you, but we will also be able to see the account in our business manager.
Do you set up every account the same way?
Every setup that we perform for a new company is different, just like every business is different. We start by analysing the company, its competitors and its goals and go from there. This way a campaign strategy which is tailored to your specific business is formed and the best possible performance can be reached.
We are passionate about Adwords. Our research audit is our way of showing you how Adwords can work for you. Our acute understand of online consumers and the current market allow us to constantly develop new strategies to help your business keep growing. Our job is to deliver sales/leads at the lowest cost possible across all advertising platforms. A good agency will set up alerts to identify issues quickly as well and check your accounts on a daily basis. All client facing staff are required to complete Adwords & Bing certifications. This means our team have to take annual exams set by Google and Bing and operate to the very highest standards.