Google Ads Basic Workshop

Google Ads Workshop for Beginners and Small-Medium-Sized Businesses

This 1-day Google Ads Basic workshop will jumpstart your Google Ads knowledge. If you have not used Google Ads before or you have started your first few Google Ads campaigns, this course is for you.

What you will learn in this workshop:

Google Ads Fundamentals

Keyword Research

Campaign Structuring

Creating Compelling Ads

Google Ads Tools

Budget & Bid Strategies

Optimization Best Practices

Conversion Tracking

Throughout this comprehensive workshop you will get a firm understanding on the process of setting up effective AdWords campaigns for the first time. Learn how to configure an AdWords account and launch campaigns that will maximize your return on investment (ROI). This course covers every important aspect from how to find the right keywords to initial bidding adjustments that will provide the most bang for your buck.

The heart and soul of every successful AdWords campaign is the right keyword strategy coupled with highly relevant ads. In this workshop you will learn the ins and outs of these two topics that will help you drive more qualified users to your website. Also, you will get a good overview of which tools you can use for researching and setting up your AdWords campaigns.

Creating AdWords campaigns is one thing, but learning how to continuously optimize the campaigns is key to winning in AdWords on a long-term basis. Keep in mind that successful advertising with Google AdWords is a marathon and not a sprint. To make sure, you identify the right key performance indicators (KPIs) for your business, you will get a firm grasp on what conversion tracking in AdWords is and how to implement it correctly. This will help you evaluate your AdWords campaigns the right way.

For every participant of this workshop we are offering a 120€ voucher that you can use immediately for your own AdWords campaigns.

This Google Ads Basic workshop is for:

  • Small business owners looking to grow their online revenue
  • Marketing students starting off in online marketing
  • Entrepreneurs looking to build passive income
  • Marketing professionals who want to expand their Google Ads knowledge

Working material needed for this workshop:

  • Laptop (ideally no iPads or similar tablets) with an internet connection
  • Passion for online marketing (interest will work also)

This workshop is updated as of January 2019.

If you are already running Google Ads campaigns and want to squeeze out more out of your current account, get in touch with us for our professional Google Ads Account Analysis or let us know if you would like an in-house workshop where we go through your account hands-on.

Google Ads Basic Workshop

799€ / Person

  • Full day Google Ads workshop
  • Max. 10 participants
  • Certificate for workshop completion

Work with Us
Call us at 030 726 219 944 or send us a quick note


What can we do for you?

We want to drive growth for your business.

Our best-in-class approach paired with individual strategy for Small and Medium-sized Businesses as well as Enterprises will get you more clients and more revenue.

Get in touch for support with Paid Media (Google Ads, Bing Ads), Social Media Ads (Facebook, Instagram), B2B Marketing (LinkedIn, Xing) and Video Advertising. How can we help you?