Quality Score

AdWords Keyword Quality Score

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What is the Quality Score?

The Google Quality Score is a rating of the quality of the keywords and ads in your campaigns. The quality is measured by their relevancy for the particular product or service you are selling. So optimizing your ad text and keyword relevancy will lead to a higher quality score.

What’s a Good Quality Score?

The score’s rating goes from 1 – 10. If your ad shows a quality score of 1, it seems to have very little relevancy and therefore won’t be shown most of the time. A quality score of 10 means that your ad has a very high relevancy and will be regularly shown. If you bid on your brand name, you will likely have a high quality score. If you’re selling Tshirts, but are bidding on the keyword “jeans”, you will probably receive a low quality score.

In the beginning all new keywords enter with a quality score of 6. This is the standardized number all new keywords receive. It’s therefore important to continuously keep an eye on changes.

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